‘Publishing and Marketing in the Digital Age’ Review

Publishing and Marketing in the Digital Age by Debbie Elicksen

Book Title: Publishing and Marketing in the Digital Age

Author: Debbie Elicksen

Target Audience: Those wary of getting involved with social media, or don’t know how to get started, but would like to know wht it can do for them.

Quote: “’Good content is shared. The moment you stop mentioning a product by name is the moment you shift from salesman to advocate.’

-Michael Stelzner “

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‘Publishing and Marketing in the Digital Age’ Author Debbie Elicksen

Initial Impression: I was excited when I saw this book in the processing pile at the library. From the title, I took it to be a guide for publishing ebooks and how to market them afterwards, both things I’d like to learn more about.

The title is a bit of a misnomer – it really has nothing to do with publishing at all. I’d describe it as a guide for people who have not yet made the leap to social media – a large portion of the book is devoted to in-depth instructions for setting up profiles on all the social media platforms Elicksen deems relevant (Facebook, twitter, LinkedIn, Google+, and Youtube).

Found on bing images


  • I did learn a few things from this book – there’s a lot of interesting information on Google+, for example. The section on blogging gave a few good ideas for different types of content, and strategies for drawing in readers. Of course, I’m no expert on blogging by any means. A more experienced blogger probably would have rolled their eyes at some of the passages I marked.
  • The book referred to several online resources – Payloadz and Networkedblogs are two examples – that sounded like they would be worth checking out, and I plan to do so.
  • The book includes access to a free digital ‘toolkit’ – business plan worksheets and the like – I didn’t find any that were useful to me, but someone else might, and hey, they’re free.


  • I was confused throughout most of the book about whether it was intended specifically for writers and authors or a more general business audience. Actually, I still don’t know, and Elicksen didn’t seem like she’s very sure about the matter, either. It’s like Elicksen was thinking about writers when she wrote the book, but didn’t want to exclude other potential book buyers. Unfortunately, this backfires, making the book less helpful for writers and non-writers alike.
  • I skipped whole sections of this book that I felt weren’t worth the time.
  • Publishing and Marketing in the Digital Age is directed at a less social-media literate audience, and so a majority of the book is preoccupied with directing the reader on how to set up accounts and generally navigate in each platform, including screen shots.
  • Of the social media platforms discussed, the author leaves several heavy-hitters out, including Pinterest, which I find inexplicable.
  • The text is not well edited, and contains several typos.


Does the book fulfill its intended purpose?:

Yes, more or less. Though the title is slightly misleading (A better one would have been something like: Social Media: What It Can Do for You, and How to Use It) It does offer a good introduction for people who don’t know much about social media in the first place.

Who should read it:

  • People who don’t know much about social media, and/or aren’t sure they want to get involved with it.
  • People who want to learn more about what social media marketing can do for their business, brand, or book.

Who shouldn’t read it:

  • People who already know the basics of social media. If you have a Facebook profile and use it regularly, you’ve already surpassed what this book has to teach you.
  • People who specifically want to learn about publishing and marketing e-books.

Bottom line:

While the book does offer a few interesting ideas, I don’t find it worth buying. If you’re new to the blogosphere, go ahead and skim through the blogging section while you’re at the book store, or check it out from the library. Unless you’re in the not-so-media-literate category (and I’m assuming you’re not, since you’re reading this blog), it’s not really worth the space it would take up on your book shelf or tablet.

Star rating: 2/5.

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H. Duke
H. Duke writes fantasy, horror, and more. Her works include the weird west / urban fantasy serial mashup, Jeremiah Jones Cowboy Sorcerer and the Christmas horror collection, Things on the Shelf: Three Tales of Christmas Terror, as well as the forthcoming Pagewalker series. She wrote the first season of Jeremiah Jones Cowboy Sorcerer while living in Arizona with her husband, Giru, and a shiny black dog named Jupiter. To see what she's up to now, visit her website.

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